Training in style – Aspire Equestrian Riding Academy joins Boudica Equestrian as their first brand ambassador

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As someone who doesn’t really compete and who rarely features on photos on any social media material, I have never actively pursued any sponsorship or brand ambassadorship myself. I’d been sent items for reviews before and if I loved them they ended up reviewed on this blog but overall I thought it would be somewhat unfair to the brand since I wouldn’t be able to provide them with the all-so-important nowadays visuals to share and spread the word.

Another issue that has always stopped me from approaching any businesses was the fact that in my mind a coach should be on an impartial side and be able to recommend variety of brands since not all makes and styles suit everyone.

However, when Laura Williams discussed her ideas for branding with me upon launching her equestrian and leisure wear start up, Boudica, we realised we could help each other in many ways despite me not being in the competition limelight.

The values & ethics in equestrian industry vs brands we buy

The thing that captivated my attention in Laura’s approach was an emphasis on common values and beliefs when it comes to training horses and riders. I love the fact she wants to make this her strong branding statement because a thorough and horse friendly and rider biomechanics focused training is what inspires me to be better at my job every day.

In mainstream fashion and non-horsey brands it has become so common that almost now a part of everyone’s lives to be buying products and services from companies with certain image (following certain values & characteristics) – why not in Equestrian industry too 🙂

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Many brands under Boudica’s umbrella 

The fact Laura sources variety of products from selected brands is ideal for me. I would feel like an imposter promoting only one brand because I love variety and many different manufacturers have fabulous clothing ranges. I quite like an underdog of a company too if I find their items comfortable, durable and wear well! I feel Laura has a good sense of where and what to look for and I am excited to see what brands she will cooperate with!

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One of the Academy’s young riders, Sofija, all in pink at our Intensive Training Spring Camp 2018! Chillout leggings and UV baselayer

Creative collaboration

Anne and Chico Boudica collage
Anne and Chico at Aspire Equestrian Spring Camp 2018. Anne in Chillout Silver Jacket and me with Hiho silver leather bracelet 🙂 

From the word go we knew we wanted to create a valuable content around our collaboration. It’s not easy to stand out in a busy equestrian fashion market nowadays but we both love a challenge so hoping to bring an interesting addition to not-just-pretty pictures 🙂 On this note, if there is anything you are struggling with in your riding and would love to see another grassroots rider demonstrating different options of dealing with similar issues, comment below, email Wiola at or join our training group (Join button in side bar) and discuss it there. I will try to respond to all suggestions via informative blog posts.

Favourite pieces 

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Quick breakfast croissant at the Aspire Equestrian Intensive Training Spring Camp 🙂 

I can’t finish this post without sharing my (so far!) favourite pieces from the current collection at Boudica. No particular order! I linked to each item if you wanted to check them out 🙂

  • The Chillout lightweight jacket – perfect for chilly mornings where it’s too warm for a jumper and too cold for a short sleeve only. I went for the Silver one but do love the black one too!
  • The Chillout leggings – I chose the navy ones with phone pocket; really comfortable, very easy to brush dirt and hair off without it sticking to the material, I use them for teaching in as well as dog walking, physio/Pilates sessions and everything in between. Love that the phone pocket is deep and on the right thigh as I use my camera phone a lot when teaching so it’s easy to grab it/put it away quickly.
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Aisha on Prince wearing grey Chillout leggings and black Montar gilet. I’m wearing the navy version of that gilet and navy Chillout leggings 
  • The double wrap bracelet from Hiho Silver – I don’t really wear jewellery/accessories around horses as I like to keep all my limbs and digits but do love this one as a “work accessory” 😉 !
  • The Montar Knit Sweater – I love me a grey, lightweight jumper/sweater 🙂 Super soft and warm enough for Spring/Summer chill or to layer up.
  • The Body Warmer/Gilet – super soft and warm, I didn’t want to take it off 🙂

Keep an eye for the Spring Camp tales coming up with many more fabulous photos and I am looking forward to working with Laura on some great content this year!

On the subject of Photography:

All photos above are copyright of Becky Bunce Photography and Aspire Equestrian Riding Academy. If you are interested in hiring a dependable photo cover for your events, don’t hesitate to contact Becky. She has a fantastic eye for a good moment and I now try to organise my events around her diary! 

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