If you follow the eventing world a little bit you might have seen that the owner of Emily King‘s top horse, Brookleigh, decided to sell him…If you haven’t, I copied below Mary’s plead for help in creating a syndicate that would allow Emily to keep the horse.
Then it turns out that a proactive teenager as Emily King is, she put together a poster which she used on her social media to draw more attention to the case and to find supporters.
I first saw the information on Emily King’s Twitter and thought ‘damn I hope they find someone to buy the horse’ . I then read comments online under various mentions of this news and those comments are the reason for this post.
Vast majority of feedback on Emily’s initiative had been of course positive but the not-so-positive part made me think ( I won’t cite all the comments here, if you are interested in the dynamics of equestrian community I do encourage you to have a scan through replies on Mary King‘s Facebook). You might also want to have a read on Horse & Hound Forum: Mary King’s daughter losing her ride on Brookleigh…..?
Some people thought using social media to raise money for syndicate was “unprofessional”, some that it was a scam, others that Mary King should have sold one of her top horses and buy Brookleigh for her daughter. As I said, reading the comments made me think about more general use of publicity, gaining awareness and rising interest through use of the Internet powers and thought I would share my opinion.